As Co-Founder and Lead Product Designer at Brainwrite.io, I spearheaded the design of an accessible, user-friendly team ideation platform, facilitated cross-functional collaboration between designers and developers, and conducted user research and market analysis to guide the product's design and strategy.

Expanding on Apple’s existing Screen Time feature, I created an additional tool named ‘Strict Block’ that empowers users who are seeking greater discipline in managing their phone usage. In this case, I leveraged competencies from my Google UX Design Professional Certificate, including user personas, wireframing and prototyping techniques, and linear storytelling.

For several years, I have worked closely with a published author to creatively direct and meticulously design a cohesive catalog of book covers that resonate succinctly with the corresponding literature.

Motivated by a personal passion for expression through clothing, I've enjoyed using my visual design expertise in various freelance projects, including designing T-shirts, hats, and sweatshirts.

Driven by a strong affinity for branding, I launched my own branding project, CRUZACODA, and developed a series of digital media assets to define and support its vibrant aesthetic identity.

To deepen my knowledge of physical product design, I conceptualized a hypothetical beverage company called Vivid Vista—a health-conscious brand offering a simple, sparkling, and nostalgically refreshing hydration experience.

In addition to my featured product design projects, I curated a comprehensive visual design portfolio that showcases the consistent and cohesive nature of my overall design style.

I produced and packaged an eclectic discography of 33 songs as 'ry flora,' including three notable bodies of work, engaging over 1 million listeners on Spotify and Apple Music. My music has been recognized by Spotify's editorial staff, with independently achieved placements on New Music Friday for delivering exceptional musical products.