As a product designer at Brainwrite.io, I led the creation of an accessible, user-friendly team ideation platform that empowered professional teams to share, evaluate, and implement ideas collaboratively. I facilitated cross-functional collaboration between designers and developers, conducted user research, and performed market analysis to inform the product's design and strategic direction.

Expanding on Apple’s existing Screen Time feature, I created an additional tool named ‘Strict Block’ that empowers users who are seeking greater discipline in managing their phone usage. In this case, I leveraged competencies from my Google UX Design Professional Certificate, including user personas, wireframing and prototyping techniques, and linear storytelling.

During my formal business and communication design education at Skidmore, I completed numerous final projects that involved creating editorial-style digital and physical media. My process spanned a range of techniques, from authentic risograph printing and binding to precise digital arrangement using tools like InDesign and Photoshop.

For several years, I have worked closely with a published author to creatively direct and meticulously design a cohesive catalog of book covers that resonate succinctly with the corresponding literature.

I produced and packaged an eclectic discography of 33 songs as 'ry flora,' including three notable bodies of work, engaging over 1 million listeners on Spotify and Apple Music. My music has been recognized by Spotify's editorial staff, with independently achieved placements on New Music Friday for delivering exceptional musical products.

Motivated by a personal passion for expression through clothing, I've enjoyed using my visual design expertise in various freelance projects, including designing T-shirts, hats, and sweatshirts.

Driven by a strong affinity for branding, I launched my own branding project, CRUZACODA, and developed a series of digital media assets to define and support its vibrant aesthetic identity.

To deepen my knowledge of physical product design, I conceptualized a hypothetical beverage company called Vivid Vista—a health-conscious brand offering a simple, sparkling, and nostalgically refreshing hydration experience.

In addition to my highlighted product design projects, I curated a complete visual design portfolio that demonstrates the consistent and cohesive nature of my overarching design style.