As Co-Founder and Lead Product Designer at Brainwrite.io, I spearheaded the design of an accessible, user-friendly team ideation platform, facilitated cross-functional collaboration between designers and developers, and conducted user research and market analysis to guide the product's design and strategy.

For several years, I have worked closely with a published author to creatively direct and meticulously design a cohesive catalog of book covers that resonate succinctly with the corresponding literature.

Expanding on Apple’s existing Screen Time feature, I created an additional tool named ‘Strict Block’ that empowers users who are seeking greater discipline in managing their phone usage. In this case, I leveraged competencies from my Google UX Design Professional Certificate, including user personas, wireframing and prototyping techniques, and linear storytelling.

Motivated by a personal passion for expression through clothing, I've enjoyed using my visual design expertise in various freelance projects, including designing T-shirts, hats, and sweatshirts.

I produced and packaged an eclectic discography of 33 songs as 'ry flora,' including three notable bodies of work, engaging over 1 million listeners on Spotify and Apple Music. My music has been recognized by Spotify's editorial staff, with independently achieved placements on New Music Friday for delivering exceptional musical products.

Driven by a strong affinity for branding, I launched my own branding project, CRUZACODA, and developed a series of digital media assets to define and support its vibrant aesthetic identity.

To deepen my knowledge of physical product design, I conceptualized a hypothetical beverage company called Vivid Vista—a health-conscious brand offering a simple, sparkling, and nostalgically refreshing hydration experience.

In addition to my featured product design projects, I curated a comprehensive visual design portfolio that showcases the consistent and cohesive nature of my overall design style.